Bulgari Basel _ Ecos
On April, 3rd Baselworld 2014 came to an end, the most important event for the watch and jewellery industry worldwide, held each year in Basel. Vistosi took part in it, as well, because one of its glass chandelier pendants, Ecos, was chosen by Bulgari as part of its stand, with a breathtaking layout: eight cascade pendant Ecos, made of rigadin crystal, hung one above the other.
Since 1884, Bulgari's been one of the main representatives of Italian quality craftsmanship and, right from its beginnings, has always skillfully merged the classic and the modern. Such a blend has turned this brand into a symbol of high quality and innovation, as the Octo Finissimo, exhibited in Basel, shows.
At Baselworld, this watch got the title of "world's thinnest tourbillon": a tourbillon is a complex mechanism, included in the most refined watches, which improves their accuracy.
The key figures of Baselworld 2014
In order to understand the role of an event such as Baselworld, first held in 1917, one simply needs to take a look at its figures: 150.000 visitors coming from 100 countries, who can explore 1.500 exhibitors, together with the 4.000 journalists from 70 different countries.
This figures prove that Baselworld provides the brands on show with a high level of visibility. besides, the most famous ones showcase their creations exclusively here. This event therefore grows into a unique opportunity to discover the new products and trends of the year. Among which, Bulgari's watches.
A glass chandelier pendant at a luxury fair
Vistosi's collaborations with leading brands are made up of layouts with a specifical design and large installations of lamps highlighting the value of glass, in a context that makes the most of luxury and elegance.
At Baselworld, Ecos, with its variously coloured mouth-blown glass rings and its many customizations, was doubtless up to bringing out the refinement required by such a fair.